The Royal Marsden

Hashtag highlights

Our presence on social media has increased hugely over the past year. Here, we pick out four exciting highlights of our recent social media activity – find out more about each campaign by searching online using the hashtags.

Mark Wright at The Marsden March

27,400

Facebook page likes

We are now present on Facebook, Twitter and Instagram – not only to showcase the fantastic work of both the hospital and The Royal Marsden Cancer Charity, but also to attract new followers and supporters. 

#TRMLife

To mark World Cancer Day, we live-tweeted ‘A day in the life of The Royal Marsden’, showcasing charity-funded hospital departments such as surgery, radiology and the Oak Centre for Children and Young People. During the campaign, journalist Piers Morgan tweeted his support and donated £1,000 to the charity.

#MarsdenMarch

This year’s Marsden March was a success across social media, with walkers and their families and friends getting involved. Many celebrities who took part – including actor Larry Lamb – mentioned the 14-mile walk on social media, while members of the Wright family, from TV’s The Only Way is Essex, provided live updates throughout the journey on Snapchat.

19,000

Twitter followers

#TRMWomen

To celebrate International Women’s Day, some of our staff starred in online videos to praise the female colleagues who have inspired them. Chief Executive Cally Palmer told us why she admires former Medical Director Professor Dame Janet Husband, while Professor Martin Gore, Consultant Medical Oncologist, talked about his mentor, the late Dr Eve Wiltshaw.

#TRMLive

We often invite clinicians to ‘take over’ Facebook and Twitter for live question-and answer sessions. For Prostate Cancer Awareness Month in March, Mr Declan Cahill, Consultant Urological Surgeon, answered questions from members of the public in real time about prostate cancer symptoms, diagnosis and treatment.